Cheyenne mountain zoo redesign
Timeline: 2 months (October – December)
Class: ATLS 4620 – User experience 1
INTRODUCTION
Summary
This project was a redesign of the Cheyenne Mountain Zoo ticketing experience. The current ticketing experience is outdated, repetitive, and confusing. We took on, and succeeded in, the challenge of redesigning the ticketing experience to improve user satisfaction and overall experience.
Role
During this semester-long project, I was the sole designer and implemented all changes.
Challenge
The main problem in this project was the amount of information the original website provided, and figuring out how to best get that across without overwhelming the user. Similarly, how to make the ticketing experience as efficient as possible without cutting out necessary steps.
RESEARCH
Current experience
In order to figure out the best way to improve the experience, we participated in user interviews, affinity mapping, and “how might we” statements.”
Painpoints
Throughout this testing, I uncovered multiple pain points, including: overload of information, confusing visual hierarchy, price information discrepancies, too much scrolling, and more. I took this as an opportunity to prioritize information, make a more direct ticket flow, and put prices front and center.
Affinity mapping
How might we…
speak to making the ticket flow more efficient?
User notes
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“lorem ipsum lorem ipsum lorem ipsum lorem ipsum”
“lorem ipsum lorem ipsum lorem ipsum lorem ipsum”
DESIGN
Problem statement
Zoo visitors buying online tickets need an efficient process to buy tickets because the current process is long and discourages people from completing their purchase.
Task flow
Throughout this testing, I uncovered multiple pain points, including: overload of information, confusing visual hierarchy, price information discrepancies, too much scrolling, and more. I took this as an opportunity to prioritize information, make a more direct ticket flow, and put prices front and center.